Michael Sankey

Michael Sankey, Ph.D., is a behaviour change marketing expert serving as the Co-Founder and CEO of Flowing Bee since August 2023, where the focus is on decoding consumer behaviour and enhancing marketing strategies through advanced insights. Prior to this role, Michael directed Decision Design Behavioural Consultancy from January 2019 to August 2023, specializing in behavioural change solutions across various sectors such as healthcare and telecommunications, while delivering workshops and presentations to executive teams. Michael's earlier experience includes serving as General Manager at Forethought Research, managing strategic insights for brand and communications programs, and holding various consulting roles. Michael earned a Ph.D. in Marketing/Marketing Management and a Bachelor of Arts in Psychology from the University of Melbourne.