Salomé Papin

Shah Alum is an experienced digital marketing professional currently serving as Vice President, Digital at J.P. Morgan since July 2016, specializing in electronic Customer Relationship Management (eCRM). Prior roles include consulting positions at emocial digital and Wildfire HQ Marketing, focusing on e-marketing and B2B digital marketing strategies. Shah's expertise extends to managing marketing solutions at Naked Communications Europe and campaign management for Intela, eBay Enterprise, and Emailvision, where significant revenue growth was achieved through email marketing. Shah Alum holds a BSc in Information Systems with Business Management from the University of Westminster.