Cynthia Liu

Cynthia Liu has a diverse work experience in the field of marketing. Cynthia is currently serving as the Vice President of Marketing at Auntie Anne's, a role they have held since November 2020. Prior to that, they worked at The Hershey Company for ten years, starting in 2010. During their time at Hershey's, they held various positions such as Marketing Director for Partnerships & Occasion Marketing, Marketing Director for Global Brand Equity & Excellence, Senior Brand Manager for The Hershey Franchise, and Brand Manager for Global Innovation. Before joining Hershey's, Cynthia worked at Kraft Foods Group as a Brand Manager and Senior Associate Brand Manager for various brands such as Jell-O, Grey Poupon, Shake 'N Bake, and BBQ. Cynthia started their career as a Marketing Manager at Cambridge Energy Research Associates and also worked as a Brand Builder at Fast Company Magazine and an Editor at Natick Bulletin.

Cynthia Liu holds an MBA from Duke University - The Fuqua School of Business and a BA in English from Wellesley College.