Sébastien Goyens

Sébastien Goyens has a diverse work experience in the marketing and advertising industry. Sébastien started their career as a sales advisor at Decathlon in 2007 and then moved on to work at Micromania as a sales consultant from 2009 to 2010.

In 2011, Sebastien founded their own web agency where they were responsible for creating websites and managing projects. During this time, they handled various tasks such as defining project scopes, writing business plans, creating financial forecasts, and handling administrative procedures.

From 2012 to 2014, Sebastien worked as a freelance consultant, providing services such as community management, social media management, crisis communication consulting, market research, benchmarking, organizing contests, and graphic design for clients such as Logitech France, VideoGame Story l'Expo, and Kazam France.

Sébastien then transitioned to the gaming industry and joined Focus Entertainment as a Social Media Advertising Manager from 2014 to 2017. In this role, they designed social media campaigns for multiple countries and platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat.

Sebastien then took on the position of an Advertising Manager and Advertising Media Buyer from 2017 to 2018, where they were responsible for creating media plans and advertising strategies for various Focus Home Interactive video games.

Sébastien later became an Advertising Coordinator at Focus Entertainment from 2019 to 2022, leading the operational management of the advertisement lifecycle and coordinating with various departments and partners to ensure successful campaigns.

Sebastien's most recent role at Focus Entertainment is the Media & Analytics Manager, starting in 2022 and ongoing. In this position, they are responsible for managing marketing data processes and projects, collaborating with the data department, building dashboards and reports, and ensuring the marketing department's needs are met.

Overall, Sébastien Goyens has a strong background in marketing performance, media analytics, advertising coordination, and social media advertising, with experience in both freelance and corporate environments.

From 2008 to 2009, Sébastien Goyens attended the University of Paris I: Panthéon-Sorbonne, where they obtained a Maitrise degree in Sciences économiques.