Eric Idebro

UX And CX Lead at Folksam AB

Eric Idebro is an experienced UX and CX leader with a diverse background in design and consultancy. Currently serving as the UX and CX lead at Folksam since November 2023, Eric has been a freelance designer at Idebro Design since April 2017, focusing on UX, CX, and service design. Previous roles include Chief Design Officer at Funnel, where Eric established a cross-organizational design team, and Chief Experience Officer at the Swedish Public Employment Service, providing leadership in design strategy and decision-making. With a solid foundation in user experience design cultivated at institutions such as Handelsbanken and Valtech Sweden, Eric holds a Master's Degree in Human Computer Interaction from Umeå University and has engaged in significant projects across various organizations, blending agile methodologies with design thinking.

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