Matti Ikäläinen

Head of Ecommerce at Fonecta Oy

Matti Ikäläinen has accumulated diverse work experience over the years. Matti is currently working at Fonecta Oy as the Head of Ecommerce, a role they assumed in May 2023. Prior to this, Matti was the Sales Marketing Manager at Fonecta, after their company Eeco was acquired. In this position, they managed and developed a team of sales representatives in the eCommerce unit.

Before joining Fonecta, Matti had a long tenure at Eeco Oy, where they held several roles. Matti started as the Chief Executive Officer and Founder of the digital marketing agency Digitoimisto bGH in February 2014 and held this position until December 2019. Matti was responsible for digital marketing, sales management, and overall operations. During their tenure, the company experienced successful brand reformation and significant growth.

Additionally, Matti served as the Head Of Sales Marketing at Eeco Oy from January 2020 to March 2022. In this role, they were in charge of sales management and marketing actions. Matti also played a crucial role in changing the company's name and leading its growth from a team of two to over 20 e-commerce professionals. Matti was also a Board Member and Co-Founder of Eeco Oy.

Matti's work experience includes roles at Timer Group Oy, where they served as a Board Member from January 2016 to June 2017. Matti was also a Sales Marketing Manager at Timer Group Oy, responsible for sales and marketing for the appointment booking software Nettiajanvaraus.fi, from January 2013 to January 2014.

Furthermore, Matti was a Co-Owner at Co-operative Solideal, a team of 15 people, where they worked in customer relationship management and various marketing and leadership roles from September 2009 to December 2012. Matti also worked as the Marketing and Customer Manager at Camping Nyyssänniemi from June 2005 to December 2012, focusing on marketing, customer service, and recruitment.

Matti's earlier experiences include serving as a Brand Manager at Tiimiakatemia, where they developed brand strategy, managed internal and external communications, and recruited new students from May 2011 to June 2012. Additionally, they were a Marketing Manager for Finland at Whoopaa, a social media platform for young professionals founded in the Netherlands, from November 2011 to May 2012.

Lastly, Matti's work history includes a role as a Team Trainer at the Finnish Defence Forces from June 2008 to January 2009.

Overall, Matti Ikäläinen has developed a diverse skill set and extensive experience in digital marketing, sales management, e-commerce, branding, and leadership throughout their career.

Matti Ikäläinen's education history begins in 2004 when they attended Keuruun lukio, although no specific degree or field of study is mentioned. Matti then went on to study at Team Academy Amsterdam, where they obtained a Bachelor of Business Administration (BBA) degree. The dates of enrollment for this program are not provided. Following that, Matti attended Tiimiakatemia from 2009 to 2012, earning a Bachelor of Business Administration (B.B.A.) degree with a focus on Business, Management, Marketing, and Related Support Services. Lastly, from 2022 to 2024, Matti attended LUT University, where they pursued a Master of Science (MS) degree in Knowledge Management & Leadership.

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