Adriana Hurbych

Adriana Hurbych has over eight years of experience in marketing and analytics, currently serving as Chief Marketing Officer at Footshop since August 2021. Prior to this role, Adriana was Head of Marketing at eyerim, a prominent European premium eyewear e-retailer, from September 2018 to July 2021. Adriana's expertise in analytics was further cultivated at Exponea as Conversion Rate Manager and Senior Customer Analytics Consultant, where responsibilities included enhancing client communication and boosting conversion rates through data-driven strategies. Earlier experience as a Data and Media Analyst at MEC involved evaluating the effectiveness of online formats and campaigns for major clients using advanced analytical techniques. Adriana holds a Master's degree in Quantitative Methods in Economics from Slovenská pol'nohospodárska univerzita v Nitre.