Jodi Vanderlaan

Jodi VanderLaan is an experienced Paid Media Manager at Force Marketing since March 2011, overseeing a monthly budget exceeding $900k and leading a team of digital specialists in various advertising formats. With a strong background in digital advertising, Jodi has previously held positions as Senior Paid Media Specialist, Senior Marketing Strategist, and Director of Audience Management, contributing significantly to client goals and managing substantial monthly budgets. Jodi's expertise extends to customer data analytics and targeted marketing strategies, ensuring campaigns effectively reach desired audiences. Earlier experience includes a marketing assistant role at Christ Memorial Church and an internship at JW Marriott, focusing on event planning and execution. Jodi holds a Bachelor of Science in Advertising and Public Relations from Grand Valley State University.