Annie Erstling

As Chief Strategy Officer, Annie Erstling is responsible for driving growth at Forcura. She oversees the company's strategic planning, product innovation, marketing and strategic partnerships. She has experience launching new brands, products and companies across the healthcare and technology sectors.

Prior to Forcura, Annie led Marketing and Communications at Guidewell and Florida Blue and was Director of Marketing and Product Strategy for Benefitfocus (NASDAQ: BNFT). She has a Master of Business Administration from the Goizueta Business School at Emory University and a Bachelor of Arts from the University of North Carolina at Chapel Hill. Annie is passionate about the arts, education and the revitalization of downtown Jacksonville. She currently serves on the Board of Directors for Cathedral District Jax, Inc. and is a member of the Women’s Giving Alliance.