Michele Burchfield

Michele Burchfield is a seasoned professional in marketing and analytics with extensive experience across various industries, including automotive, insurance, and retail. Currently serving as the Global Marketing & Customer Experience Analytics Leader at Ford Pro since July 2022, Michele previously held the position of Director of Analytics at Merkle, where analytical strategies were developed for clients in retail and financial services. Michele's career includes significant roles at Highlights for Children, Nationwide Insurance, General Motors, and OneMagnify, showcasing a strong track record in campaign planning, data-driven CRM strategies, and marketing effectiveness. Michele holds an MBA from Walsh College and a BS in Marketing from the State University of New York at Oswego.