Lary West, PMP, is a seasoned digital marketing professional with extensive experience in program management and eCommerce strategy across various industries. Currently serving as the Digital Marketing Program Manager at Ford Pro since December 2021, Lary leads the development of web-based demand generation and eCommerce initiatives for the enterprise startup. Previous roles include CRM Program Manager at Procter & Gamble, where Lary successfully launched direct-to-consumer eCommerce brands, and Marketing Director at The Clearance Club, focusing on building eCommerce brands from the ground up. Lary has a proven track record in driving revenue growth and improving marketing efficiencies, with significant accomplishments at Knox Company and Bosch Siemens Home Appliances Group. Lary holds a certification in Project Management from the University of Phoenix and a Bachelor of Science in Business Administration and Management from Excelsior University.
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