Chris McLaren

Chris helps lead Forest Carbon Works’ development and commercialization of carbon projects serving US smallholders, and helps lead the development of FCW’s other nature-based solutions for the carbon offset market. Prior to joining FCW, Chris led Forest Stewardship Council US’s marketing and business development efforts. In past roles, Chris led US marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy and Coca-Cola; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds Bachelor’s Degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.