William MacKay

William MacKay has a diverse and extensive background in marketing and growth strategy. William is currently serving as the Senior Director of Growth Marketing at Formstack, where they have held various positions since joining in 2020, including Director of Digital Marketing and Manager of Digital Performance Marketing. Prior to Formstack, they worked as the Digital Marketing Manager at Swell Investing LLC from 2017 to 2019. Before that, they co-founded Boon. and served as the Head of Growth from 2015 to 2017. William also held the position of Marketing Lead at truBrain from 2014 to 2015, where they achieved impressive revenue growth and cost optimization. Additionally, they worked as a Marketing Automation Consultant at Marketo from 2013 to 2014, specializing in funnel optimization and lead nurturing. Earlier in their career, they served as the Demand Generation Manager at Wakanda.io from 2011 to 2013, orchestrating various lead generation activities. William also worked as the Marketing Operations and Programs Manager at Expressor Software LLC in 2011. William started their career as a Marketing Associate and Marketo Consultant at Curata in 2010. Overall, William MacKay brings a wealth of experience and expertise in growth marketing and digital strategy to their current role at Formstack.

William MacKay attended Northeastern University from 2007 to 2011, where they earned a Bachelor of Science in Business Administration (BSBA) with a focus on Entrepreneurship and New Venture Management. In April 2019, they obtained a Data Science Specialization certification from Coursera.