James McQuivey

James McQuivey, Ph.D., is a seasoned professional in media technology with extensive experience at Forrester Research since January 2007, currently serving as Vice President and Principal Analyst, focusing on the evolution of media consumption and payment models. Previously, from August 2004 to January 2007, McQuivey held the position of Assistant Professor at Boston University, teaching media research and strategic media management. Earlier in the career at Forrester Research, from May 1998 to July 2004, McQuivey was Vice President and Research Director, leading the Consumer Technographics team and launching multiple research teams. Academic credentials include a Ph.D. in Mass Communication Research from Syracuse University, an MBA in Marketing from the University of South Carolina Darla Moore School of Business, and a B.A. in International Relations from Brigham Young University.