Laura Cross

Laura Cross serves as Vice President and Principal Analyst at Forrester, focusing on B2B Marketing Operations and Revenue Operations since October 2019. Prior to this role, Laura held multiple strategic positions at SiriusDecisions, including Senior Research Director and Team Lead of Demand Marketing, where responsibilities included setting the vision for Demand Creation and mentoring researchers. Laura's extensive career also includes roles at Eloqua, Kofax, Vitalstream Inc., American Express, Epicor Software, and Ingram Micro, providing a robust foundation in marketing management and program operations. Laura earned a Bachelor of Arts degree in Journalism with an emphasis in Public Relations from the University of Southern California.