Chris Pappas

Chris has always been interested in math, logic, and technology, especially as it could be applied to real-world situations.

After completing his undergraduate studies in computer science, economics, and philosophy, Chris began pursuing a Ph.D. in formal epistemology, a cross-disciplinary academic field, in 2002. Much of his graduate research focused on designing simple methods to solve complex problems.

Chris took a leave of absence from his graduate program to co-found and lead a technology startup and began taking a closer look at marketing. He thought about ways in which the application of science could improve marketing and make it something that was more understandable, measurable, accountable, and cost-effective.