Amanda Hoffmeister

Amanda Hoffmeister is a seasoned professional in event management and marketing with extensive experience in the technology and healthcare sectors. Currently serving as the Director of EMEA Events at Fortinet since July 2020, Amanda plays a key role in shaping the company's event strategy across the EMEA region to enhance demand generation and strengthen Fortinet's position in cybersecurity. Prior to this, Amanda held various strategic roles, including Event Architect & Director at AH Event Consultancy, Strategic Event Project Consultant at Travelport Digital, and Head of Group Events Management at Amadeus, where oversight of global customer and internal events was a primary responsibility. Amanda's career also includes significant experience with marketing and account management in the pharmaceutical industry, complemented by a BA (Hons) in Law and German from Keele University.