Carla Vilches

Carla Vilches is a seasoned strategic planner with an extensive background in marketing and advertising. Currently serving as a Strategic Planner at Founders Agency since January 2022, Carla has managed projects for Netflix across multiple markets including the USA, Argentina, Mexico, and Chile. Previous experience includes roles as Marketing Excellence Manager at Mondelēz International, where focus was on iconic cookie brands such as Oreo; Senior Strategic Planner at Ogilvy Argentina working with Santander Argentina; and various planning positions at GREY Argentina and La Comunidad. Carla's foundational experience in commercial sectors and account management began at Radio Con Vos FM89.9 and further developed at AML Marketing and J. Walter Thompson. Educational credentials include a Brand Strategy degree from Hoala, and multiple qualifications from notable institutions such as Universidad Nacional de San Martín, Escuela Superior de Creativos Publicitarios, and IAE Business School, culminating in a Licenciatura en Publicidad from Universidad de Palermo.