Rachael is the Director of Marketing & Communications at Fraym with over 15 years of experience leading comprehensive marketing initiatives at a variety of organizations. As a brand and digital marketing strategist, she possesses an in-depth understanding of each phase in the process including strategy, identity, messaging, advertising, and go-to-market planning. Her approach is data-driven, and focused on finding innovative ways to drive engagement, disseminate messaging, and turn customers into brand loyalists. At Fraym she has managed international campaigns—often telling stories of collaborative successes with partner organizations.
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