Ylva B.

Ylva B. is a Senior Product Designer at FREENOW, with experience in leading design processes for the FREENOW Driver App, Rider App, and Marketplace domain through user research, ideation, wireframing, and collaboration with developers. Prior to FREENOW, Ylva served as a Product Designer at Picker, overseeing the design of web, iOS, and Android functionalities while managing stakeholders and iterating based on success metrics. Additionally, Ylva held roles at Royal Caribbean International as a User Insights Specialist, an intern in Business Intelligence at ABOUT YOU GmbH, and a Digital Marketing & CRM intern at Sarenza. Ylva holds a UX/UI Design certification from AllWomen, a Master's in Digital Marketing and E-Commerce from EAE Business School, and a Bachelor's in International Business from Amsterdam University of Applied Sciences, complemented by an exchange program at Pontifícia Universidade Católica do Rio de Janeiro.