Free Rein’s mission is to provide high quality coffee to every early riser, midnight oil burner, dream chaser, risk taker, cowboy and cowgirl who wants to bust the day open. 

Fired up by those who embody the hard charging spirit of the American Dream, Cole Hauser, actor and star of Yellowstone, decided to found a coffee company that paid homage to them. He partnered up with friends Karl Pfluger, Aron Marquez, Paul Anderson, who all shared the same dream around quality coffee. Bold flavor. Small batch. 100% roasted in the USA. 

Together they searched for a roaster who embodied the pioneer’s spirit, and eventually found the Deckers, a family that had been roasting coffee in San Angelo, Texas for over 25 years. The four friends decided to bring the family’s West Texas heritage and know-how, and run with it, to wherever dreams are being chased. 

Free Rein is available in whole beans, ground beans, and single-serve pod formats; and ready to wear as a line of branded apparel and gear.

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Free Rein Coffee Company

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