Matt Parmely

Matt Parmely has a diverse range of work experience in marketing and account management roles. Matt began their career as an intern at Digital Marketer, where they quickly progressed to coordinating campaigns and managing events. Matt then worked as an admissions assistant at Texas Tech University before joining the Texas Tech University School of Law as an assistant to the director of alumni relations.

In 2015, Matt joined DraftKings, Inc. as a customer experience associate, where they excelled in providing outstanding customer service. Matt then moved on to EverQuote as an account manager, where they successfully managed a large number of accounts and focused on upselling, cross-selling, and client retention.

Matt's next role was at DigitalMarketer, where they served as a marketing manager and played a key role in growing various marketing channels for different subsidiaries. Matt developed and executed social media strategies, email campaigns, and collaborated with external agencies to increase brand exposure.

In 2020, Matt became the director of DTC marketing at Growve, an aggregator of CPG brands in the health and wellness sector. Matt built and led a performance marketing team that successfully grew the company's collection of brands.

Most recently, Matt worked as the marketing director at Bluechip Retail, primarily overseeing marketing efforts for Joyspring Vitamins. Matt implemented a growth strategy for the direct-to-consumer vertical, resulting in significant sales and brand awareness increases.

Currently, Matt serves as the director of growth marketing at iRestore Laser, where they are responsible for driving growth through strategic marketing initiatives.

Matt Parmely received their Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication from Texas Tech University, where they studied from 2011 to 2015. Prior to that, they attended Ohlone College from 2009 to 2011, focusing on Business, Management, Marketing, and Related Support Services. Additionally, they obtained certifications as a Certified Email Marketing Specialist from DigitalMarketer in July 2021 and as a Certified Ecommerce Marketing Specialist in March 2019, also from DigitalMarketer.