Rocio Bonson

Rocio Bonson has a diverse work experience spanning different industries and roles. Rocio is currently the Head of Content Strategy at Freepik Company, where they are responsible for defining and developing the content strategy tailored to different user segments and geographies. Prior to this, Rocio worked as a Data Analyst, where they used statistical techniques to analyze data and identify trends at Freepik Company.

Before joining Freepik, Rocio worked at ADOLFO DOMINGUEZ,S.A., where they held the positions of Innovation Project Manager and Advanced Analytics Manager. As the Innovation Project Manager, they led projects in areas such as loyalty, digital business, artificial intelligence, and subscription business models. Rocio also played a key role in improving business operations and processes, coordinating different business areas to ensure desired outcomes. In their role as an Advanced Analytics Manager, Rocio defined metrics, created dashboards, and managed AI and Big Data projects.

Rocio's earlier experience includes working at Mayoral Moda Infantil as a Sales & Marketing Manager and Product Manager, where they managed European markets and led B2B expansion in Latin America. Rocio also worked as an International Sales & Product Manager, analyzing sales by market and setting prices based on cost breakdown and competitor benchmark. Additionally, Rocio has experience in international trade consultancy, gained through their role as a Market Analyst at ICEX, where they advised Spanish companies in the fashion and retail industries entering the Chinese market.

Rocio's other experiences include working as a Teaching Assistant at iVWA, a Junior Strategy Consultant at LEE IACOCCA & ASSOCIATES INC, and a Marketing Assistant at the International Relations Office at Högskolan Väst.

Rocio Bonson has a diverse education history. In 2007, they attended the University of Central Lancashire and obtained a Bachelor of Arts in International Business Communication & Marketing in 2008. Rocio furthered their education by earning a Master's degree in Digital Marketing & CRO from IEBS in 2020. Additionally, Rocio completed an MBA in International Business Management at ICEX-CECO in 2012. In 2019, they participated in an Executive Program in Big Data & Business Analytics at Escuela de Organización Industrial. Rocio also holds a Doctor of Philosophy in Digital Business Strategy from Universidad de Huelva, specializing in E-commerce and Digital Marketing in the Fashion Industry, which they obtained between 2014 and 2019. Throughout their educational journey, Rocio acquired additional certifications, including "Transformación digital: Liderazgo" from LinkedIn in 2020, "SQL" from Stanford University in 2019, and the "Google Analytics Certificate" from Google in 2019.