Federico Improta

Federico Improta is an experienced area manager with a robust background in sales and brand management within the beverage and food industries. Since September 2007, Federico has been with Marchesi Frescobaldi, overseeing 22 representation agencies and managing contracts, segmented budgets, and luxury product strategies. Previously, Federico held the position of area manager at Molinari Italia SpA, focusing on sales networks and promotional development for notable brands. Prior roles include managing Italy's sales network at VILLA MASSA srl and serving as a sales agent for Nestlé. Educational achievements include a master's degree in Corporate Communication and Media and a specialization in Wine Business from the University of Salerno, alongside a bachelor's degree in Educational Sciences from the University of Naples.