Winnie Dang

Winnie Dang is a seasoned marketing professional with extensive experience in product marketing and digital transformation. Currently serving as a Product Marketing Manager at FreshBooks, Winnie oversees go-to-market strategies for the Payments portfolio, driving increased user adoption and revenue. Previously, Winnie held various roles at Weston Foods, including Digital Transformation Project Manager, where strategic product launches and user adoption were prioritized, and Category Marketing Manager, focusing on the Wonder Bread brand. Other roles at Weston included Marketing Innovation Manager and Associate Innovation Manager, showcasing expertise in brand management and product launches. Winnie began the career as a Purchasing Analyst and held customer service positions at Scotiabank and Sephora. An MBA graduate from Ivey Business School and holding a Bachelor’s degree in Chemical Engineering from the University of Waterloo, Winnie combines technical knowledge with a strong marketing acumen.