Bob Simpson

Bob Simpson has a diverse and extensive work experience spanning several decades. Bob started their career at Raley's Supermarkets in 1969 as a "box boy" and worked their way up to become the Sr. Director of Marketing and Merchandising. During their time there, they gained a wealth of experience in store operations, customer service, marketing strategies, merchandising innovation, advertising, and promotions. In 2000, Bob joined Jelly Belly Candy Company as the President and COO, where they played a vital role in developing and implementing new marketing and organizational strategies that drove organic growth and international expansion. Bob also created Jelly Belly University, an employee training program, and served as the Chairman of the National Confectioners Association. Most recently, Bob held the position of VP of Business Development at FreshRealm, starting in 2017.

Bob Simpson attended California State University Sacramento from 1969 to 1972, where they studied Education. In 2016, they furthered their education at Vistage Academy, focusing on becoming a Vistage Chair.