Samantha Yehle

Samantha Yehle is a seasoned marketing professional with extensive experience across various roles in well-known organizations. Currently serving as the Director of Social Media at Frida since May 2022, Samantha specializes in social and content strategy, community building, influencer marketing, and content creation for platforms like TikTok and Reels. Prior experience includes roles as Senior Marketing Manager at Frida Baby, Senior Marketing Manager at The Rounds, and a cumulative tenure at Saucony from July 2010 to March 2022, where Samantha led multiple teams and spearheaded brand messaging initiatives focused on sustainability. Earlier positions include roles in fitness instruction and marketing coordination, complemented by a BS in Communication Studies from New York University.