Born and raised in Mexico City, Vicente is a business man and entrepreneur, CPA by profession and chef by heart, since he was young he started to get involved in the industry by opening taquerias in Mexico City until he got an opportunity to move to LA for his job as an accountant, Vicente left everything behind. Realizing there were no good Mexican food offerings in LA, Vicente decided to open the first Frida Restaurant in Beverly Hills where everything started. One year later The Frimex Group was born and since Vicente has worked in growing this enterprise to what it is today, a fully incorporated hospitality group, nationally and internationally acclaimed.
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