Michelle Parmer Groves

Michelle Parmer Groves has extensive experience in marketing and management roles in the hospitality industry. Michelle most recently served as the Head of Marketing at Fripp Island Golf & Beach Resort. Prior to that, they held the position of Vice President, Marketing & Member Experience at Invited, where they led various activities related to property management, membership sales, marketing initiatives, and brand awareness. Michelle also worked as the Director of Product Enablement and Regional Director of Marketing at ClubCorp, where they developed and deployed membership initiatives, led strategic marketing initiatives, and managed a team of graphic designers and digital specialists. Before that, they were the Regional Sales and Marketing Director at KemperSports Management, where they developed and executed sales and marketing strategies for properties. Michelle also has experience at ClubCorp as the Regional Director of Retention and Marketing Manager, Member Communication & Regional Retention, and at Sequoia Golf as the Marketing Manager. Throughout their career, they have demonstrated strong leadership skills, the ability to drive growth and revenue, and a focus on member engagement and retention.

Michelle Parmer Groves attended Auburn University where they obtained a BA degree in Public Relations. However, the specific start and end years of their education were not provided.