Josefin Engfelt

Josefin Engfelt is a seasoned PR and marketing professional with extensive experience in promoting physical activity and community engagement. Since May 2012, Josefin has been with Friskis&Svettis Stockholm, where roles have included PR and loyalty manager, CRM editor, and project lead for various fitness-related activities and events. Josefin focuses on creating loyalty and connections through collaborations and events, aiming to make movement accessible to all. Previous positions include roles in PR and marketing at Namco Bandai Partners and Atari, alongside freelance journalism. Josefin holds multiple degrees, including an MBA in Information and Linguistics, and has completed certifications in health-related fields.