Kathi Perlewitz

As vice president of Marketing and Communication at Froedtert Health, Kathi Perlewitz is responsible for developing and implementing the multiple approaches and vehicles that attract people and business to the system and its members, such as advertising, brand management, communications, promotions, e-business, community education and referral development.

Following her graduation from the University of Wisconsin with a Bachelor of Science degree with a major in Allied Health, Kathi joined the American Heart Association in Milwaukee where she held a variety of positions, eventually assuming the role of Metro executive director.

Through her work with the Heart Association, Kathi often met and collaborated with members of the Froedtert Hospital management team. She joined the Froedtert Marketing team in 2002 as director of Access Services. As director of Access Services, Kathi worked primarily with referring physicians and hospitals to facilitate patient access to Froedtert Hospital. She demonstrated leadership in creating fiscally sound initiatives that attracted patients and clients to the hospital and became known for her constant focus on customer service and return on investment that still drives her today.

While leading Access Services, she also dedicated time to earn her Masters degree in Business Administration from the University of Wisconsin-Milwaukee. With those credentials and twenty-two years of management, marketing and program delivery experience, Kathi was well-suited for her leadership role in marketing at the system level, a position she assumed in 2008.