Edgar Walker

Edgar Walker is an accomplished professional in audience operations and analytics within the sports media industry, currently serving as VP of Audience Operations & Analytics at Front Office Sports since April 2020. In this role, Edgar oversees growth, product, technology, and audience engagement efforts for the influential publication. As the Founder and Principal of The Gameplan Group, Edgar provides consulting services in sports tech and media. Prior experience includes key roles at Bleacher Report as a Senior Audience Analyst, and co-founding Surge4 Marketing, a digital marketing firm. Edgar's background also encompasses leadership positions in digital media and strategy for brands such as Under Armour and Reebok, as well as academic contributions at the UNC School of Media and Journalism. Edgar holds a Bachelor’s Degree in Strategic Communication from the University of North Carolina at Chapel Hill.