Sammi Kwok

Sammi Kwok is a seasoned Senior Events Manager specializing in digital and hybrid event strategies, currently leading initiatives at Frontiers since September 2022. With extensive experience that includes managing up to 4,000 attendees at high-profile virtual events, Sammi has previously held roles such as Training and Registration Lead at TOPRA, where responsibilities included overseeing multiple training formats, and Events Co-ordinator at the College of Optometrists, managing large-scale events with diverse attendee numbers. Prior roles at the Chartered Insurance Institute and Fitness Industry Association further demonstrate a strong foundation in event planning, stakeholder management, and budget oversight. Sammi holds a BA Hons in Marketing with Events Management from University College Birmingham.