Joel Santiago

Joel Santiago is an experienced professional in performance marketing and customer acquisition, currently serving as General Manager at FRST Media since 2016. At FRST Media, Joel oversees a data-driven marketing strategy utilizing a proprietary data suite to enhance campaign effectiveness for global Direct Response brands. Prior to this role, Joel held positions at Q Interactive from January 2014 to October 2016, including Business Development Manager, where management of $12 million in annual media spend and fostering new publisher relationships were key responsibilities. Earlier experience includes a role as Media Buyer at the National Education Online Center from May 2012 to August 2013, where execution of media buys across multiple channels and implementation of analytical procedures were vital contributions.