Colleen Eimers

Colleen Eimers serves as the Sr. Director of eCommerce & Digital Strategy at Fruit of the Loom, Inc. since July 2018. Previously, Eimers held various leadership roles at The Bon-Ton Stores, Inc., including VP of Omni-Channel Systems and Operations, where a cross-functional IT team of 65 was supported, and VP of Customer Digital Experience, leading significant advancements in eCommerce Business Operations, including a direct connection to Amazon.com and the Buy Online, Pick-up In Store functionality. Eimers also played a critical role in transitioning customer service operations to an internal model, generating significant cost savings. Earlier experience includes serving as I.T. Project Manager at Saks Fifth Avenue, managing systems across multiple domains and contributing to the inception of the initial eCommerce platform.