William Hill

William Hill is an experienced professional in the fresh produce industry with a diverse background in leadership and entrepreneurship. Currently serving as the Director of W.T. Hill & Sons Imports at Colina Fruits since August 2024, William also advises and leads as the Founder and Chief Evangelist at FruPro, a B2B digital marketplace for the fresh produce sector established in April 2019. Previous roles include Chairman at W.T. Hill & Sons Imports and Chief Executive Officer at FruPro, where William focused on enhancing supply chain transparency and efficiency. Prior experience includes key positions at DG Imports and Total Worldfresh, demonstrating a strong trajectory of growth and innovation within the industry.