Jan-Ulf Söderberg

Jan-Ulf Söderberg is an experienced professional with a diverse background in operations, project management, marketing, and leadership across various industries. Currently serving as the Head of Operations at Fryshuset since December 2021, alongside the role of General Secretary at Svenska Squashförbundet since November 2022, Jan-Ulf has previously held significant positions, including Founding Partner and CMO at Edgemind Applied IoT and CEO at SensorIoT AB. Jan-Ulf's expertise encompasses marketing strategies, business development, and executive management, demonstrated through leadership roles at CTEK Sweden AB, Edelman Spain, and Fleishman-Hillard, among others. Jan-Ulf's educational background includes post-graduate studies in Golf Course Management at the CAM Foundation.