Betsy Schaefer

Betsy Schaefer is an accomplished Chief Marketing and Sustainability Officer at FuelCell Energy since June 2021, with a robust background at IBM spanning over a decade. Notably, during tenure at IBM Watson Group from September 2014 to July 2022, Betsy led digital and strategic client communications efforts, spearheading the marketing initiatives for Watson AI and overseeing significant partner relationships. Previous roles at IBM included Director of Marketing for IBM Watson, where leadership in partner marketing and customer success programs was emphasized, and various communications and brand management positions that shaped IBM's brand strategy and experience design. Betsy holds a Master of Science in Strategic Communications from Columbia University and a BA in Communications from Purdue University.