Andreas Hoehnen

Andreas Hoehnen is an experienced professional in the field of global alliances and business development, currently serving as the SAP Global Senior Alliance Director at Fujitsu Global since January 2017. In this role, Andreas focuses on growing the joint SAP/Fujitsu business by identifying market opportunities and managing the global relationship with SAP. Previously, Andreas held leadership positions at Wipro Technologies, driving digital innovation and increasing SAP service revenue in the EMEA region, and at Landis+Gyr, overseeing software sales and strategic alliances within the EMEA market. With a strong background in global partnerships established during a tenure at SAP AG and early sales and marketing experience at SCHOTT AG, Andreas possesses a diverse skill set in negotiation, sales enablement, and market development. Educational qualifications include a Diploma in Franco-German Business from Universität des Saarlandes, an MA in Applied European Studies from Southbank University London, and a Diploma in European Business Management from the European Business School Worms.