Iza Dezon P. Andrade

Iza Dezon P. Andrade is a prominent trend forecaster and creative leader with extensive experience across various industries, particularly in fashion, beauty, and design. As the Founding Partner and CEO of DEZON® since September 2018, Iza drives innovation through trend forecasting services, ad-hoc studies, workshops, and more. Iza co-founded and co-hosts the podcast CIAO BELA since September 2021, sharing insights into market trends with a focus on beauty and wellness. Additionally, Iza serves as a trend forecaster for THE PROSPECTIVISTS and a guest teacher at Istituto Europeo di Design and Fundação Armando Alvares Penteado. With a strong background in visual merchandising at prestigious brands such as Moncler and Prada, Iza has built a career rooted in research and insight, bolstered by a robust educational foundation in fashion and design management from leading institutions.