Joseph Mazzara

Joseph Mazzara is a seasoned Business Intelligence Manager currently at Shinola since October 2022, with extensive experience in analytics and digital strategy spanning over 18 years. Prior roles include Business Intelligence Consultant at General Motors, Manager Analytics at MXM, and Manager of Platform Analytics at Team Detroit, where Mazzara specialized in optimizing digital marketing efforts and developing comprehensive reporting solutions. Previous positions also include Digital Strategist at Lowe Campbell Ewald, Manager of Media and Advertising at Palace Sports and Entertainment, and Communication Strategist at Goodby, Silverstein & Partners, where Mazzara notably contributed to award-winning campaigns such as the Chevy Game Time app. Mazzara's educational background includes a Bachelor of Applied Arts in Broadcasting and Cinematic Arts from Central Michigan University.