Fyona Kovero

Co Founder / Head Of Buying & Creative at Fy!

Fyona Kovero is an experienced designer and entrepreneur, serving as the Founder and Designer of Hoops & Fears since May 2017, specializing in statement jewellery available at notable retailers such as DRESSCODE Berlin and Studio183. Fyona co-founded Fy in January 2014, focusing on curated accessories for everyday adventures. Additionally, from September 2012 to November 2013, Fyona held the position of Buyer for the Jewellery and Health & Beauty categories at Fab.com, overseeing a significant department contributing to the company's European sales. Previously, at onefinestay from April 2011 to September 2012, Fyona advanced through various roles, including Host Relationship Manager, where responsibilities included maintaining relationships with high-net-worth hosts, establishing CRM processes, and managing operational workflows for host onboarding.

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