Shafiq Asraf

Shafiq Asraf is an accomplished professional with extensive experience in the fashion and retail industry, currently serving as the Commercial Manager E-commerce at G-Star RAW since February 2022. In this role, Shafiq manages strategic e-commerce projects and drives business development on platforms such as Zalando and Amazon. Prior to this position, Shafiq was the Sales and Merchandise Manager at PVH Corp., where responsibilities included driving revenue for key accounts and collaborating closely with buyers to optimize sales. Shafiq's career also features significant roles at HUGO BOSS, including Retail Store Manager, where strategic planning and KPI analysis were paramount. With a Bachelor's degree in Fashion and Management from Amsterdam University of Applied Sciences and a background in finance from Inholland University, Shafiq combines a strong understanding of commercial strategies with a robust educational foundation.