Van Taylor

Van Taylor has a diverse work experience spanning over two decades. Van started their career in 1999 as an Account Manager at Vaughn Associates / Professional Sales and Marketing, where they represented various toy and seasonal CPG companies. In 2004, they joined Cadaco Toys and Games as a Product and Marketing Manager, responsible for product development, P&L management, and licensing partnerships. Van successfully led the company's entry into e-commerce and expanded the product line into electronics.

In 2008, Van Taylor joined The Coca-Cola Company, initially as a Senior Manager in Shopper Marketing and later as an Assistant Vice President of Shopper Marketing, Planning, and Commercial Development. Van played a crucial role in building and managing integrated retail marketing activation programs leveraging the Coca-Cola portfolio of brands. Van also influenced brand budget allocation based on proven results.

In 2015, Van Taylor joined The Scotts Miracle-Gro Company as the Director of Brand and Shopper Marketing, overseeing the Cross Brand and Shopper Marketing Teams. Van built and managed a marketing team across various channels, including Home Improvement Center, Mass, Club, Hardware, and E-commerce.

Currently, Van Taylor is serving as the Vice President of Marketing and Product Management for Commercial Roofing at GAF. Van previously held positions as the Vice President of Digital Marketing and Vice President of Channel Marketing at the same company. In their roles, they established the first Digital Marketing department and developed strategies to drive lead generation and growth across all customer audiences.

Overall, Van Taylor's work experience demonstrates their expertise in marketing, product management, digital marketing, and brand development in various industries, including consumer products, toy and game, and roofing.

Van Taylor has an MBA from the University of Notre Dame - Mendoza College of Business with a focus on Marketing and Finance. Additionally, they hold a BA in Psychology & Political Science from the University of Colorado Boulder.