Diana Rei has extensive experience in marketing and brand management, currently working at Galp since September 2012 in roles that include overseeing institutional and CSR campaigns across multimedia platforms, managing project budgets, and analyzing market trends. Diana has led various brand management projects, notably for Mãe Energia and UEFA Euro2020, and has been a key figure in brand activation for events like Rock in Rio and the Web Summit. Prior experience includes project management in energy efficiency at Galp, a procurement role focused on marketing and digital transformation, and serving as a teaching assistant at Católica Porto Business School. Diana holds a Master's Degree in Services Management and has participated in several educational programs, including disruptive digital education and an Erasmus exchange in Management and Marketing at Università Bocconi.