Alexia Clifford

Alexia Clifford currently serves as the Chief Communications Officer at GambleAware since November 2021, leading public health campaigns and enhancing treatment and prevention services to protect individuals from gambling harms. Prior to this role, Alexia spent over a decade at Public Health England, culminating in the position of Marketing Director, where oversight of significant public health behavior change campaigns and a £50 million budget was established. Previous roles at Public Health England included Deputy Director of Marketing and Head of Marketing, notably managing the Change4Life initiative, which successfully engaged millions of families in healthy lifestyle changes. Earlier in the career, Alexia held leadership positions in communications and marketing at the UK Department of Health and Social Care and the UK Department of Health, focusing on national campaigns and research strategies. Academic credentials include a BSc in Mathematics from the University of Cambridge and a Master's in Film Studies from the University of Westminster.