Tracy Wills

Tracy is Director of Consumer Insights and Research at GameChanger, with over 20 years of experience and skills in both quantitative and qualitative research. Prior to joining GameChanger, Tracy worked as a Consumer Insights Manager for Clorox, Welch’s, Staples and the National Grid electric utility. Tracy is skilled at developing/ managing quantitative research studies, as well as leading/ moderating qualitative shopper intercept and focus group research. She holds a Masters of Market Research degree from UGA’s Terry College of Business.