Paul Mabb

Paul Mabb is a seasoned professional in analytics and digital marketing with extensive experience across various companies. Currently serving as a Senior Analytics Manager at GB News since May 2024, Paul previously held the role of Marketing Activation & Performance Manager at LV= from January 2019 to May 2024, where leadership accountability included providing marketing insights to enhance ROI. Prior to that, Paul worked as a Digital Analyst at HM Land Registry, focusing on digital insight data and user experience improvements. Earlier roles include SEO and Digital Marketing Manager at Joanne Rozalin Hair & Beauty and various positions in digital design and marketing. Paul holds a Bachelor of Science degree in Media Technology from the University of West London.