Massimo Franzosi

Massimo Franzosi currently serves as the Head of Business Model Innovation for Digital Customer Solutions at Accelleron since October 2022. With extensive freelance experience as a Strategic and Marketing Specialist since January 2011, Massimo has provided insight into brand positioning, business development, and brand management. Massimo has also held various editorial roles, including Associate at GEDI Gruppo Editoriale and Editor In Chief for multiple digital platforms. Prior to Accelleron, Massimo led business model innovation at ABB, and served as Global Brand Development & Partners Director at Maserati, focusing on brand equity and revenue generation. Earlier in the career, Massimo directed licensing and co-marketing for FCA Fiat Chrysler Automobiles and was the Chief Editor for MARK UP at Il Sole 24 Ore, specializing in market analysis and best practices. Massimo holds a Bachelor's Degree in industry economics from Università Bocconi and completed high school at Liceo Scientifico Antonelli in Novara.