Amanda Gottschall

Amanda Gottschall is a seasoned data science professional currently serving as Principal Marketing Data Scientist at GEICO since April 2023. Previously, Amanda worked at The Walt Disney Company as Principal Data Scientist and at Ally in various roles including Director of Modeling & Analytics and Principal Data Scientist. Amanda's expertise encompasses model development for cross-sell marketing and customer personalization, alongside leading analytical initiatives across organizations such as Red Ventures and Lowe's. With a strong foundation in statistical analysis gained from positions at the University of South Carolina and Arizona State University, and holding degrees in Analytics and Quantitative Psychology, Amanda has consistently contributed to advancing data-driven decision-making within various industries.